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  • SBC is a news, media and events company that works with industry leaders to develop the betting and gaming industry.

    Our services include advertising, editorial and consultancy work, as well as conferences, exhibitions, webinars and industry awards.

  • SBC organises global industry events which include the world's largest sports betting industry conferences and exhibitions.

  • SBC Media is the largest b2b news network in the betting and gaming industry, with over 100 stories posted per day across a major network of 12 news portals.

  • SBC continue to deliver high-quality, global networking opportunities at exclusive and iconic venues.


SBC is an industry-leading events company that organises global conferences and exhibitions, as well as operates the largest b2b news publisher for the sports betting and igaming industry.

SBC bring together the best-in-business for the igaming and sports betting sector, spanning across continents to report the latest industry news. We mobilise thousands of senior executives in the industry’s hotspots to initiate the right connections to innovate, grow and evolve the sports betting and igaming industry.


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SBC Events logo

SBC Events organise some of the largest international events in the sports, betting and gaming industries. We deliver inspiring content, expert speakers, large exhibitions and unique business opportunities for senior industry executives.

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SBC Media logo

SBC Media is the largest b2b news publisher in the betting and gaming industry with more than 75 news stories published every single day. We provide a strong content and advertising platform for operators, suppliers, service providers and affiliates to promote their brand, products and services.

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SBC Advisory logo

SBC Advisory Partners is the pioneering consulting and transaction advisory service for sports, betting & gaming organisations boasting an unrivalled network of contacts founded on the deep industry roots of its highly experienced partners and the reach of its global conferences and business media portfolio.


  • "I know boxing and sport in general go hand in hand with betting, so I wanted to get involved with SBC Events and say my piece."

    David Haye

  • "We've had the opportunity to meet new people and existing customers. I think it was dynamic - I would enjoy attending and being a panellist again in future conferences."

    Jacob Lopez Curciel, CEO at Optima

  • "We need events like this where we can all come together and talk about what we do. We can share our experiences and best practice. It has presented a real opportunity not only to listen to other people's views, but for me to make my contribution as well."

    Bill South, Director of Security at William Hill

  • "It's pivotal for the sports betting industry to meet on a regular basis. With sports betting changing on a daily, weekly and monthly basis, it's an ideal opportunity to try and understand the problems, but also the solutions that each of the companies have."

    Phil Suddick, Information Manager at TIU

  • "With the creation of a community of panellists in this kind of conference, it is nice to meet, exchange ideas and have a bit of fun"

    Carmelo Mazza, CEO at Betaland

  • "This conference is beneficial for everyone, and these opportunities don't arrive very often"

    Mark Davies, Head of New Business at Leicester City

  • "It's been a fantastic day today. A great chance to talk about sponsorships for William Hill, and show a lot of people what we do in terms of activation and the kind of sponsorships we're involved in"

    Tony Kenny, Head of Sponsorship at William Hill

  • "It's an opportunity to meet people that are in the same industry and learn from them. We are good at utilising the knowledge gained from these conferences, and turning them into profitable opportunities for our partners"

    Vahe Baloulian, CEO at BetConstruct

  • "If you're an operator or supplier and football is important to you, then this is the place where you need to come"

    Simon Trim, CEO at Sporting Index

  • "I think for new operators it is extra important to be here, simply to meet everyone and build connections within the industry"

    Johan Styren, CEO at LeoVegas

  • "It's a great opportunity for everyone to meet, to talk about some of the challenges we're all facing, but also some of the trends we are seeing that are positive. It's a time of accelerated change, so we need to accelerate the learning as well"

    Viktor Hoffmann, CEO at Marathonbet

  • "A conference like Betting on Sports for bookmakers is very important because of the possibility to network, and to get in touch with state of the art development in technology"

    Fabio Schiavolin, CEO at SNAI


SBC was founded and managed by Rasmus Sojmark (CEO & Founder) and Andrew McCarron (Managing Director). Together with its affiliated companies, SBC has over 75+ employees, with headquarters in London, offices in Manchester and Poland, as well as staff in Malta, the United States and Argentina

We comprise of 18+ nationalities that work closely together throughout the various departments, committed to providing the highest quality B2B events, curated content as well as the latest headlines on our news/media sites.

Human interaction was somewhat limited in the past 2 years, but this didn't stop us from continuing our company culture online and welcoming new additions to the team.

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Contact us

For any enquiries, please contact us via the form below: