What we do

SBC Events organise some of the largest international events in the sports, betting and gaming industries. We deliver inspiring content, expert speakers, large exhibitions and unique business opportunities for senior industry executives.
SBC Media is the largest b2b news publisher in the betting and gaming industry with more than 75 news stories published every single day. We provide a strong content and advertising platform for operators, suppliers, service providers and affiliates to promote their brand, products and services.
SBC Connect is a new community app from SBC that is connecting content, companies and delegates around all SBC Events and other large gaming industry events. It's the ideal platform for you to advertise your products, grow your company’s brand awareness, and generate new business leads.
Who we are
SBC is founded and managed by Rasmus Sojmark (CEO & Founder) and Andrew McCarron (Managing Director).
Together with Oddslife, the company has 40 employees, with headquarter in London,
and offices in Manchester, Ukraine (Kiev) and Poland (Poznan).
"I know boxing and sport in general go hand in hand with betting, so I wanted to get involved with SBC Events and say my piece."
David Haye
"We've had the opportunity to meet new people and existing customers. I think it was dynamic - I would enjoy attending and being a panellist again in future conferences."
Jacob Lopez Curciel, CEO at Optima
"We need events like this where we can all come together and talk about what we do. We can share our experiences and best practice. It has presented a real opportunity not only to listen to other people's views, but for me to make my contribution as well."
Bill South, Director of Security at William Hill
"It's pivotal for the sports betting industry to meet on a regular basis. With sports betting changing on a daily, weekly and monthly basis, it's an ideal opportunity to try and understand the problems, but also the solutions that each of the companies have."
Phil Suddick, Information Manager at TIU
"With the creation of a community of panellists in this kind of conference, it is nice to meet, exchange ideas and have a bit of fun"
Carmelo Mazza, CEO at Betaland
"This conference is beneficial for everyone, and these opportunities don't arrive very often"
Mark Davies, Head of New Business at Leicester City
"It's been a fantastic day today. A great chance to talk about sponsorships for William Hill, and show a lot of people what we do in terms of activation and the kind of sponsorships we're involved in"
Tony Kenny, Head of Sponsorship at William Hill
"It's an opportunity to meet people that are in the same industry and learn from them. We are good at utilising the knowledge gained from these conferences, and turning them into profitable opportunities for our partners"
Vahe Baloulian, CEO at BetConstruct
"If you're an operator or supplier and football is important to you, then this is the place where you need to come"
Simon Trim, CEO at Sporting Index
"I think for new operators it is extra important to be here, simply to meet everyone and build connections within the industry"
Johan Styren, CEO at LeoVegas
"It's a great opportunity for everyone to meet, to talk about some of the challenges we're all facing, but also some of the trends we are seeing that are positive. It's a time of accelerated change, so we need to accelerate the learning as well"
Viktor Hoffmann, CEO at Marathonbet
"A conference like Betting on Sports for bookmakers is very important because of the possibility to network, and to get in touch with state of the art development in technology"
Fabio Schiavolin, CEO at SNAI