About SBC
Connect with each other, connect with ideas, connect with opportunities.
SBC was founded in 2009 on a simple yet powerful idea: to create a thriving environment where betting industry professionals can connect.
Connect with each other, connect with ideas, connect with opportunities.
Over the years, we've nurtured a community-driven platform where brands can present their brightest and boldest ambitions to the audiences that matter most to their business.
What started with a focus on the betting industry has since evolved into a broader mission—empowering professionals and brands across the entire gaming and entertainment ecosystem.
From hosting exhibitions and conferences to delivering trusted news, and facilitating networking through shared experiences and new tech, we help the industry grow.
What we do is help brands connect with their audiences and tell their stories. Here's how.
What we do
SBC hosts world-class exhibitions and conferences in global hubs like Lisbon, Rio, Fort Lauderdale, Malta, Toronto and Tbilisi.
As a leader in the betting, gaming, payments, fintech, affiliate, and entertainment event sectors, SBC is renowned for high-quality events that bring together global industry leaders and innovators. With 40% of attendees in senior decision-making roles, our events provide a unique platform for impactful connections and opportunities.
SBC Events deliver the perfect trifecta: impressive expos highlighting the latest tech and products, a robust conference programme with hundreds of speakers (including world-famous faces) and extraordinary networking opportunities.
Known for hosting the most memorable networking events, SBC offers everything from evening parties and intimate dinners to spectacular live DJ performances, ensuring you leave with more than just business cards.
Our events
SBC Media is the leading voice in industry news and content, trusted by professionals across the betting, gaming, payments, fintech, and affiliate sectors. Our extensive portfolio includes specialised websites, magazines, the only daily industry podcast, a dedicated player protection hub, and a series of digital educational conferences, spotlighting the industry's hottest topics.
Built to keep the industry informed, SBC Media covers it all—from breaking regulatory updates and market trends to company news and expert insights. Our platform also serves as the go-to destination for stakeholders looking to elevate their brand visibility, showcase thought leadership, and connect with a highly engaged audience.
With millions of monthly visits, carefully curated content, and a range of advertising opportunities, SBC Media ensures your message reaches the right audience at the right time.
Our media brands
Our advisory arm combines global expertise with SBC's network to help clients realise their ambitions.
Through consultancy, we offer market analysis, regional growth strategies, and access to strategic partnerships and sales leads, connecting clients with the expertise and opportunities needed to scale their businesses.
With a proven track record in M&A transactions, we can assist with due diligence, sell-side and buy side mandates as well as post-merger integration.
On the legal and regulatory front, we advise regulators, government agencies and companies on a wide variety of issues, from drafting legislation to managing commercial contracts and ensuring compliance.
Additionally, we specialise in product launch, brand development, marketing, and revenue strategies, helping brands achieve success locally and globally.
SBC Connect is our in-house platform that elevates your event experience, allowing you to prepare and personalise your journey before the conference begins.
Networking: Use advanced search filters to quickly find attending companies and their representatives, identify the right people, and communicate instantly through the built-in chat feature.
Exhibitor Information and Navigation: View the complete list of exhibitors with key details and stand numbers, and navigate the venue effortlessly using an interactive floor plan.
Event Planner Tools: Schedule meetings with delegates at the SBC Connect Lounges, access the full conference agenda and event schedule, add items to your personal schedule, and stay informed with real-time updates on upcoming sessions, meetings, and activities.
Testimonials
SBC has been an important partner to FanDuel in the five years since PASPA's reform in the U.S. Their event and editorial teams genuinely care about the global gaming industry and are dedicated to keeping the community informed while bringing it together. The North American Summit has become a tentpole event for our company, providing opportunities to discuss important topics impacting the industry. Additionally, the thoughtful touches SBC includes make everyone feel welcome and valued—notably the annual Hall of Fame event. We appreciate SBC and what they have meant to FanDuel.
I've had the pleasure of working with SBC over the years, and they have been a fantastic partner. What I appreciate most is their team's genuine care for the community. I have seen their events grow significantly in scale while consistently maintaining exceptional quality and personal touches that make everyone feel welcome and valued. This dedication is evident in every interaction and event they host.
SBC has been an amazing partner to us over the years. This is a team of people who genuinely care about the community. Their events always stand out—not just for their top-notch quality, but for the thoughtful touches that make everyone feel welcome and valued. You can see this dedication in every interaction and event they host.
You seldom come across a team as dedicated and authentic as SBC's. Their events are executed flawlessly, but what truly sets them apart is the relationships they cultivate and the care they take to understand their partners' needs. You never feel like just another client.
Our partnership with the SBC Group not only provides the best networking opportunities and valuable connections during events, but also offers additional experiences that enhance brand visibility and engagement. Their commitment to sustainability, along with their efforts to expand into new regions and exceed customer expectations, aligns perfectly with our mission.
SBC has been an incredible partner on our journey through the industry. Their events always feel like more than just business—they're opportunities to connect, learn, and grow. The visibility and support we've gained through their media channels is also something worth mentioning. They're the kind of team that remembers the little things and makes you feel valued.
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